Han Chiang University College Of Communication | 3+0 Bachelor of Communication
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3+0 Bachelor of Communication

About The Programme

The 3+0 Bachelor of Communication is an internationally recognised programme offered by the University of Southern Queensland (USQ), Australia at Han Chiang University College Of Communication . The Bachelor of Communication, renowned for its academic rigour and strong emphasis on professional practice is delivered under the stringent supervision of USQ in accordance with local regulatory regulations to maintain the highest quality of excellence.

Both USQ and Han Chiang University College Of Communication have the reputation for offering quality academic programmes that are recognised by higher educational institutions and the industry. Students can choose to complete the entire programme in Han Chiang University College Of Communication or study part of it in the home campus of USQ in Australia.

Benefits of pursuing the Bachelor of Communication

  • You will gain an internationally recognised Australian degree with a double major (Public Relations and Journalism) at affordable fees.
  • You can freely access the latest online study resources such as books, electronic journals, lecture notes, market reports, etc through USQ’s vast virtual library.
  • The rich integration of theory and practice provides you with the competency to meet challenges of the industries today.
  • The programme provides a strong basis for pursuing postgraduate studies in related fields.
  • The programme is accredited by the Public Relations Institute of Australia (PRIA) and the Malaysian Qualifications Agency (MQA).

YEAR 1 ENTRY

IELTS 6.0 or above

INTAKE

March, July, November

DURATION

2 years for Candidates who possess a - Diploma in Mass Communication or equivalent

3 years for Candidates who possess a – Foundation in Communication / STPM or equivalent

Programme Structure

Year 1

  • Communication and Scholarship
  • Elements of Graphic Design
  • News Literacy
  • Audio Production
  • Introduction to Media Studies
  • Journalism Practice
  • Social Media Engagement
  • Principles and Practice of PR
  • MPU Course
  • Elective

Year 2

  • News Reporting
  • Introduction to Marketing
  • Community Consultation & Development
  • Writing for Public Relations
  • Editing
  • Publication Layout & Design
  • Radio Journalism
  • Issues & Crisis Management
  • Work Placement
  • MPU Course

Year 3

  • Feature Writing
  • Media Law & Ethics
  • Public Relations Campaign Development
  • PR Research Methods
  • Online Journalism
  • Issues in Organisational Communication
  • Public Relations Project
  • Public Sector Communication
  • MPU Courses

Career

  • Journalist
  • Photojournalist
  • Broadcaster
  • Host
  • Camera Crew
  • Event Manager/Planner
  • Media Planner
  • Account Executive
  • Editor
  • Feature Writer
  • Press Secretary
  • Production Crew
  • Public Relations Officer
  • Copywriter
  • Media Researcher
  • Marketing Communication Executive
  • Broadcast Journalist

Entry Requirement

  • STPM 4 Principals / UEC 5 Credits or equivalent / Foundation in Communication from Han Chiang College or equivalent, Diploma in Mass Communication / Broadcast Journalism from Han Chiang College or other recognised educational institutions in related fields
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