HCUC’s Bachelor of Public Relations and Event Management degree prepares students to become a highly-regarded public relations and event manager. Student pursuing the program will be exposed to both in event and technologies in the field of communication, marketing, management and multimedia. This programme is uniquely designed modules with blend of theories and coverage broad areas of practices such as planning, liasing, coordinating, organising, scheduling and executing a project or event. Students will have the opportunity to bring their ideas to life and develop their own project or event with creative theme and format.
In addition to this programme, students will gained experiences working with diverse group of people and engage with industry members especially through Public Relations Campaign, Public Relations Project, Event Management and Planning, and Event Management and Sponsorship courses which prepares students with the competency to meet challenges of the industries today. In order to ensure this, the programme regularly evolves its curriculum to align with industry and integrate real world client work. A field placement opportunity such as Industrial Training comprises a large part of this programme is provided in the last semester to gain career experiencing before graduating. Upon completion of this program, students will be equipped to be a strategic, critical thinking and creative leader who can successfully and ethically navigate complex communication landscape.
IELTS 6.0 or above
April & August