Han Chiang University College Of Communication | Bachelor of Public Relations and Event Management
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Bachelor of Public Relations and Event Management

About The Programme

Bachelor of Public Relations and Event Management (Hons) (BPREM)

HCUC’s Bachelor of Public Relations and Event Management degree prepares students to become a highly-regarded public relations and event manager. Student pursuing the program will be exposed to both in event and technologies in the field of communication, marketing, management and multimedia. This programme is uniquely designed modules with blend of theories and coverage broad areas of practices such as planning, liasing, coordinating, organising, scheduling and executing a project or event. Students will have the opportunity to bring their ideas to life and develop their own project or event with creative theme and format.

In addition to this programme, students will gained experiences working with diverse group of people and engage with industry members especially through Public Relations Campaign, Public Relations Project, Event Management and Planning, and Event Management and Sponsorship courses which prepares students with the competency to meet challenges of the industries today. In order to ensure this, the programme regularly evolves its curriculum to align with industry and integrate real world client work. A field placement opportunity such as Industrial Training comprises a large part of this programme is provided in the last semester to gain career experiencing before graduating. Upon completion of this program, students will be equipped to be a strategic, critical thinking and creative leader who can successfully and ethically navigate complex communication landscape.

YEAR 1 ENTRY

IELTS 6.0 or above

INTAKE

April & August

DURATION

  • 3 years for candidates who possess a Foundation in Communication/UEC/STPM or equivalent
  • 2 years for Diploma in Mass Communication graduates or graduates with equivalent qualification.
  • 6 years for part time

Internship: 4 months

Programme Structure

Year 1

  • Human Communication
  • Introduction to Public Relations
  • Design Fundamental
  • Introduction to Digital Media
  • Introduction to Mass Communication
  • Introduction Graphic Design
  • Social Media Engagement
  • Writing for Public Relations
  • Event Management and Planning
  • English for Communication
  • Presentation Skills
  • Negotiation Skills/Bahasa Kebangsaan A
  • Religious Philosophy
  • Elective I

Year 2

  • Media Law and Ethics
  • Corporate Communication
  • Event Management and Sponsorship
  • Academic Writing
  • Public Relations Campaign
  • Risk and Crisis Management
  • Corporate Social Responsibility
  • Research Methodology
  • Integrated Marketing Communication
  • Public Relations Project
  • Tamadun Islam dan Tamadun Asia (TITAS)/Bahasa Komunikasi 2
    Hubungan Etnik/Pengajian Malaysia 3
  • Self-Development
  • Elective II

Year 3

  • Public Speaking
  • Dissertation 1
  • Dissertation 2
  • Entrepreneurship & Small Business Management
  • Audio Visual Production for Commercial and Entertainment
  • Intro to Music Business
  • Industrial Training

Total graduation unit: 120 units (min)

Career

  • Corporate communications/public relations practitioner
  • Social media manager
  • Marcom manager/officer
  • Event manager/planner
  • Digital editor
  • Host
  • Media planner
  • Corporate event planner
  • Event Organiser
  • Accounts executive
  • Copywriter
  • Media researcher

Entry Requirement

  • A pass in STPM/UEC 5 credits/ Foundation or Matriculation/ Diploma or its equivalent with a minimum of Grade C (CGPA 2.00) OR
  • A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid AND
  • Credit in SPM English
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