The Bachelor of Public Relations (Honours) prepares students for a career in public relations in the digital age. It equips students with the knowledge and skills that emphasise the strategic role of public relations in managing corporate reputation and achieving long-term business goals.
The programme exposes students to issues that are important to the organisation and the industry. They work with corporate clients through real-life public relations campaigns and event management projects.
Learning the latest and advanced media technology from industry experts through the students’ four-month internship ensures that students of the Bachelor of Public Relations (Honours) have a head start when seeking employment.
Diploma in Mass Communication or equivalent Foundation/STPM/UEC/A-Levels or equivalent
Full Time – 3 Years. Part Time – 6 Years. Diploma graduates in related field – 2 Years.