The School of Communication offers Foundation in Communication, Diploma in Mass Communication, Diploma in Broadcast Journalism, Bachelor of Communication (Media Production) (Honours), Bachelor of Communication (New Media) (Honours) and Bachelor of Communication (Advertising) (Honours).
Communication
The good mix of theoretical knowledge and hands-on practical experience in these programmes coupled with work placement in the media and communication industries ensures that graduates are industry-ready, giving them an edge in the job market.
The School maintains its high academic standards through quality delivery of courses by a team of qualified, experienced and dedicated lecturers and regular assessment of the programmes by external assessors and industrial advisor.
BACHELOR OF COMMUNICATION (ADVERTISING) (HONS)
The Bachelor of Communication (Advertising) (Hons) offers students a degree that prepares them for a creative education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agency and corporate environment within the digital advertising and creative industry.
BACHELOR OF COMMUNICATION (NEW MEDIA) (HONS)
The Bachelor of Communication (New Media) (Hons) is an innovative program which combines studies in communications, web writing, web video production and digital design. Students will develop a strong foundation in producing digital content by telling compelling stories across different platforms using the latest and emerging technologies.
BACHELOR OF COMMUNICATION (MEDIA PRODUCTION) (HONS)
The Bachelor of Communication (Media Production) (Hons) offers students a Media Production degree that combines theoretical and industry knowledge with practical professional skills in Radio Production, Audio Visual Literacy, Scriptwriting, Multimedia Design and TV production. Students will develop an in-depth understanding of film language, storytelling, cinematography, film theory and film aesthetic.
Diploma in Broadcast Journalism
The Diploma in Broadcast Journalism programme equips students with knowledge and skills of news gathering, writing, reporting, filming and editing to produce news, news magazines, documentaries and other non-fiction broadcasts for the electronic and digital media. The curiculum, designed to produce highly skilled broadcast personnel for the industry, combines both the theoritical and pratical applications for broadcast journalism. The Diploma in Broadcast Journalism stuent will learn through lectures, tutorials, workshops and actual on-air duty in the radio and television studios (HCTV) of the University College.
Diploma in Mass Communication
The Diploma in Mass Communication programme provides students with knowledge and hands-on skills necessary for a challenging career in the mass communications industries. Apart from the core modules in communication and media studies, students pursuing the Diploma in Mass Communication can opt for any of the three areas of mass communication – broadcasting, journalism and public relations & advertising.
Foundation in Communication
The Foundation in Communication (FIC) is a one-year certificate programme that is designed to prepare students for undergraduate studies in the field of Communication such as Media Production, Broadcasting, Journalism, New Media, Public Relations, Event Management, Advertising and Media Studies.