REQUIREMENTS

Diploma in Mass Communication or equivalent

Foundation/STPM/UEC/A-Levels or equivalent

Additional requirement for Dual Award - C6 and above for SPM English 1119 or equivalent

DURATION

Full Time - 3 Years

Part Time - 6 Years

Diploma in a related field - 2 Years (subject to credit transfer granted)

INTAKES

ABOUT THE PROGRAMME

The Programme

The Bachelor in Public Relations (Honours) prepares students for a career in public relations in the digital age. It equips students with the knowledge and skills that emphasise the strategic role of public relations in managing corporate reputation and achieving long-term business goals. The four-month internship module also helps students become more competent job candidates in their chosen fields with their real-life experience in strategic planning and problem solving.

USQ’s Bachelor of Communication and Media (BCNM) (Public Relations) programme guides students to be well versed in industry trends and to possess the ability to apply new methods of communication to develop and execute effective public relations plans.They will also be empowered with the leadership skills and adaptability to navigate a profession that is constantly changing and advancing.

Career Opportunities

Corporate Communications / Public Relations Practitioner, Social Media Manager, Marketing Communications Manager / Officer, Event Manager / Planner, Digital Editor, Host, Media Planner, Copywriter, Media Researcher

Pathway

Postgraduate studies in related fields

Internship

4 months

PROGRAMME STRUCTURE
  • Human Communication
  • Introduction to Public Relations
  • Design Fundamentals
  • Introduction to Digital Media
  • Introduction to Mass Communication
  • Introduction to Graphic Design
  • Social Media Engagement
  • Writing for Public Relations
  • Event Planning and Management
  • English for Communication
  • Presentation Skills
  • Negotiation Skills / Bahasa Kebangsaan A
  • Religious Philosophy
  • Elective 1
  • Media Law and Ethics
  • Corporate Communication
  • Event Sponsorship
  • Academic Writting
  • Public Relations Campaign
  • Risk and Crisis Management
  • Corporate Social Responsibility
  • Research Methodology
  • Integrated Marketing Communication
  • Public Relations Project
  • Tamadun Islam and Tamadun Asia
  • (TITAS)/ Bahasa Kommunikasi 2
  • Hubungan Etnik / Pengajian Malaysia 3
  • Self Development
  • Elective II
  • Reputation Management
  • Public Speaking
  • Dissertation I
  • Dissertation II
  • Public Sector and Non-Private
  • Digital and Inbound PR
  • Elective III
  • Industrial Training
FEES & SCHOLARSHIP

From RM27,000

Scholarships up to 100% tuition fee waiver available

ENQUIRE NOW

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