REQUIREMENTS

Diploma in Mass Communication or equivalent

Foundation/STPM/UEC/A-Levels or equivalent

Additional requirement for Dual Award - C6 and above for SPM English 1119 or equivalent

DURATION

Full Time - 3 Years

Part Time - 6 Years

Diploma in a related field - 2 Years (subject to credit transfer granted)

INTAKES

April

July

November

ABOUT THE PROGRAMME

The Programme

The Bachelor of Communication (Advertising) (Hons) offers students a degree that prepares them for a creative education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agencies as well as the corporate sector within the digital advertising and creative industry.

The Bachelor of Communication and Media (BCNM) (Advertising) helps students learn how to create concepts, understand audiences and pitch effective messages. Throughout the eight online courses, they will be equipped with the knowledge of how to plan, pitch and implement an advertising campaign, developing their expertise across a range of media in both traditional and digital platforms.

Career Opportunities

Agency Planner, Event Planner, Marketing Coordinator, Brand Manager, Copywriter, Graphic Designer, Art Director, Creative Director, Advertising Designer, Advertising Manager, Media Planner, Marketing Communications Manager, Event Coordinator

Pathway

Postgraduate studies in related fields

Internship

4 months

PROGRAMME STRUCTURE
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Introduction to Broadcasting
  • Design Fundamentals
  • Graphic Design 1
  • Photography
  • Human Communication
  • Communication Theories
  • Copywriting
  • English for Communication
  • Presentation Skills
  • Principles of Marketing
  • Religious Philosophy
  • Negotiation Skills/Bahasa Kebangsaan A
  • Media Law and Ethics
  • Creative Advertising Techniques
  • Graphic Design II
  • Multimedia Design I
  • Multimedia Design II
  • Academic Writing
  • Brands and Branding
  • Creative Thinking and Problem Solving
  • Reseach Methodology
  • Advertising: Media Plannning
  • Tamadun Islam dan Tamadun Asia (TITAS)/BM Komunikasi 2
  • Hubungan Etnik/Pengajian Malaysia
  • Self-development
  • Advertising Campaign I
  • Advertising Campaign II
  • Integrated Marketing Communication
  • Motion Graphics
  • Consumer Behaviour
  • Public Speaking
  • Industrial Training
  • Elective
FEES & SCHOLARSHIP

From RM27,000

Scholarships up to 100% tuition fee waiver available

ENQUIRE NOW

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