Han Chiang University College Of Communication | Diploma in Business Management
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Diploma in Business Management

About The Programme

The Business Management programme covers extensive theoretical concepts of managing business and adopts a practical approach in assessing students e.g. by discussing case studies, conducting market surveys and, preparing and making presentations under “real-life” business environment. With such practices, students will be able to apply what they have learnt in college to real business situations in their future professions or business ventures. On top of the “hard” elements of business, the programme highlights the importance of other “softer” areas of business like governance, ethical and psychological issues of business which of late have become critical “strategic issues” in leading and managing high performing organisations. This holistic approach will have the effect of making the programme more effective and yet balanced and complete.

The programme also places emphasis on communication, time-management and presentation skills. Students are given the opportunity to practise these ‘acquired’ skills through both group discussions of assignments and presentations throughout the entire programme. Consequently, these students will become more confident and pro-active, hence more employable when they enter the business world.

In addition to this, the programme puts emphasis on the “character and attitudinal” aspects of the students by providing ample opportunities for them to develop their leadership and organisation skills such as requiring them to occasionally organise activities like study tours to factories, board-games, etc..

The programme helps students gain a good knowledge of business management theories, quantitative, analytical and presentation skills which are much sought after by employers in various business and managerial concerns.

INTAKE

January, April, August

DURATION

Two and a half years

INTERNSHIP

Year 2, Elective

Programme Structure

Year 1

  • Microeconomics
  • Principles Of Management
  • Basic Business Mathematics
  • Recording Financial Transactions
  • Computer Software Application
  • Principles Of Marketing
  • Macroeconomics
  • Quantitative Methods & Statistics
  • Information Systems Management
  • Human Resource Management
  • Communicative English
  • Basic Writing & Study Skills
  • Bahasa Kebangsaan A / Time Management
  • The Morality Of Ethics
  • Pengajian Malaysia 2
  • Co-curriculum

Year 2

  • Maintaining Financial Records I
  • Organisational Behaviour
  • Business Law
  • Business Strategy
  • Consumer Behaviour
  • Business Communication
  • English For Business Management
  • Spoken English I
  • Spoken English Ii
  • Industrial Training / Elective

Year 3

  • Productions & Operations Management
  • Managing Finance I
  • Business Research
  • Customer Services

Electives

  • Computers And Computing
  • The Fundamentals Of Electronic Commerce
  • Multimedia Technology And Management
  • Public Speaking
  • Advanced Writing Skills
  • Introduction To Mass Communication
  • Public Relations: Principles And Practice
  • Advertising: Principles And Practice

Career

  • Marketing
  • Sales
  • Human Resource Management
  • Banking
  • Insurance

Entry Requirement

  • SPM 3 Credits, UEC 3 Credits or equivalent, Mathematics included; Bahasa Malaysia & Sejarah Compulsory Pass
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