Bachelor of Communication (Advertising) (Hons)

REQUIREMENTS

 
• Diploma in Mass Communication / Foundation / STPM / UEC / A-Levels or equivalent
 
 
 
 

DURATION

 
3 Years (full time)
 
6 Years (part time)
 
*2 Years (diploma in a related field)
 

INTAKES

 
April
 
August
 
November
 
ABOUT THE PROGRAMME

THE PROGRAMME

The Bachelor of Communication (Advertising) (Hons) offers students a degree with a major in Advertising and a minor in Multimedia. It prepares them for a creative education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agencies as well as the corporate sector within the digital advertising and creative industry.

This programme provides an integrated approach to advertising studies through a multi-discipline approach (advertising, communication, design and multimedia) and an integration of theory and practice. This integrated approach will enhance the employability of the Bachelor of Communication (Advertising) (Hons) graduates. 

CAREER OPPORTUNITIES

Agency Planner, Event Planner, Marketing Coordinator, Brand Manager, Copywriter, Graphic Designer, Art Director, Creative Director, Advertising Designer, Advertising Manager, Media Planner, Marketing Communications Manager, Event Coordinator

 

PATHWAY

Postgraduate studies in related fields

 

INTERNSHIP

4 months

PROGRAMME STRUCTURE
  • Introduction to Advertising
  • Human Communication
  • Introduction to Broadcasting
  • Design Fundamentals
  • Introduction to Graphic Design
  • Photography
  • Introduction to Mass Communication
  • Communication Theories
  • Copywriting
  • English for Communication
  • Presentation Skills
  • Introduction to Marketing
  • Religious Philosophy
  • Negotiation Skills/Bahasa Kebangsaan A
  • Elective I
  • Media Law and Ethics
  • Creative Advertising Techniques
  • Advanced Graphic Design
  • Introduction to Multimedia Design
  • Advanced Multimedia Design
  • Academic Writing
  • Brands and Branding
  • Reseach Methodology
  • Advertising: Media Plannning
  • Tamadun Islam dan Tamadun Asia (TITAS)/BM Komunikasi 2
  • Hubungan Etnik/Pengajian Malaysia 3
  • Self-development
  • Elective II
  • Advertising Campaign I
  • Advertising Campaign II
  • Integrated Marketing Communication
  • Motion Graphics
  • Consumer Behaviour
  • Public Speaking
  • Industrial Training
  • Elective III
  • Global Hollywood
  • Subjectivities, the Self and Communication
  • New Media
  • News Literacy
  • Principles and Practice of Public Relations
  • Cultural Industries - Cultural Economies
  • Editing
  • CG Animation
FEES & SCHOLARSHIP

Local Students : from RM27,000

International Students : from RM40,200

Scholarships up to 100% tuition fee waiver available

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