Bachelor of Communication (Advertising) (Hons)
REQUIREMENTS
DURATION
INTAKES
THE PROGRAMME
The Bachelor of Communication (Advertising) (Hons) offers students a degree with a major in Advertising and a minor in Multimedia. It prepares them for a creative education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agencies as well as the corporate sector within the digital advertising and creative industry.
This programme provides an integrated approach to advertising studies through a multi-discipline approach (advertising, communication, design and multimedia) and an integration of theory and practice. This integrated approach will enhance the employability of the Bachelor of Communication (Advertising) (Hons) graduates.
CAREER OPPORTUNITIES
Agency Planner, Event Planner, Marketing Coordinator, Brand Manager, Copywriter, Graphic Designer, Art Director, Creative Director, Advertising Designer, Advertising Manager, Media Planner, Marketing Communications Manager, Event Coordinator
PATHWAY
Postgraduate studies in related fields
INTERNSHIP
4 months
- Introduction to Advertising
- Human Communication
- Introduction to Broadcasting
- Design Fundamentals
- Introduction to Graphic Design
- Photography
- Introduction to Mass Communication
- Communication Theories
- Copywriting
- English for Communication
- Presentation Skills
- Introduction to Marketing
- Religious Philosophy
- Negotiation Skills/Bahasa Kebangsaan A
- Elective I
- Media Law and Ethics
- Creative Advertising Techniques
- Advanced Graphic Design
- Introduction to Multimedia Design
- Advanced Multimedia Design
- Academic Writing
- Brands and Branding
- Reseach Methodology
- Advertising: Media Plannning
- Tamadun Islam dan Tamadun Asia (TITAS)/BM Komunikasi 2
- Hubungan Etnik/Pengajian Malaysia 3
- Self-development
- Elective II
- Advertising Campaign I
- Advertising Campaign II
- Integrated Marketing Communication
- Motion Graphics
- Consumer Behaviour
- Public Speaking
- Industrial Training
- Elective III
- Global Hollywood
- Subjectivities, the Self and Communication
- New Media
- News Literacy
- Principles and Practice of Public Relations
- Cultural Industries - Cultural Economies
- Editing
- CG Animation