Bachelor of Communication (Advertising) (Hons)

REQUIREMENTS

 
• Diploma in Mass Communication / Foundation / STPM / UEC / A-Levels or equivalent
 
 
 
 

DURATION

 
3 Years (full time)
 
6 Years (part time)
 
*2 Years (diploma in a related field)
 

INTAKES

 
April
 
August
 
November
 
ABOUT THE PROGRAMME

The Bachelor of Communication (Advertising) (Hons) offers students a degree that prepares them for a creative education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agencies as well as the corporate sector within the digital advertising and creative industry. 

 

CAREER OPPORTUNITIES

Agency Planner, Event Planner, Marketing Coordinator, Brand Manager, Copywriter, Graphic Designer, Art Director, Creative Director, Advertising Designer, Advertising Manager, Media Planner, Marketing Communications Manager, Event Coordinator

 

PATHWAY

Postgraduate studies in related fields

 

INTERNSHIP

4 months

PROGRAMME STRUCTURE

Year 1

  • Introduction to Advertising
  • Human Communication
  • Introduction to Broadcasting
  • Design Fundamentals
  • Introduction to Graphic Design
  • Photography
  • Introduction to Mass Communication
  • Communication Theories
  • Copywriting
  • English for Communication
  • Presentation Skills
  • Principles of Marketing
  • Religious Philosophy
  • Negotiation Skills / Bahasa Kebangsaan A

Year 2

  • Media Law and Ethics
  • Creative Advertising Techniques
  • Advanced Graphic Design
  • Introduction to Multimedia Design
  • Advanced Multimedia Design
  • Academic Writing
  • Brands and Branding
  • Creative Thinking and Problem Solving
  • Reseach Methodology
  • Advertising: Media Plannning
  • Tamadun Islam dan Tamadun Asia (TITAS) / BM Komunikasi 2
  • Hubungan Etnik / Pengajian Malaysia 3
  • Self-development
  • Elective I

Year 3

  • Advertising Campaign I
  • Advertising Campaign II
  • Integrated Marketing Communication
  • Motion Graphics
  • Consumer Behaviour
  • Public Speaking
  • Industrial Training
  • Elective II

USQ Dual Award Courses

  • Global Hollywood
  • Subjectivities, the Self and Communication
  • New Media
  • News Literacy
  • Principles and Practice of Public Relations
  • Cultural Industries - Cultural Economies
  • Editing
  • CG Animation
FEES & SCHOLARSHIP

Local Students : from RM27,000

International Students : from RM40,200

Scholarships up to 100% tuition fee waiver available

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