Bachelor in Public Relations (Honours)

REQUIREMENTS

 
• Diploma in Mass Communication / Foundation / STPM / UEC / A-Levels or equivalent
 
 
 
 

DURATION

 
3 Years (full time)
 
6 Years (part time)
 
*2 Years (diploma in a related field)
 

INTAKES

 
April
 
August
 
November
 
ABOUT THE PROGRAMME

THE PROGRAMME

The Bachelor in Public Relations (Honours) prepares students for a career in public relations in the digital age. It equips students with the knowledge and skills that emphasise the strategic role of public relations in managing corporate reputation and achieving long-term business goals. The four-month internship module also helps students become more competent job candidates in their chosen fields with their real-life experience in strategic planning and problem solving.

 

CAREER OPPORTUNITIES

Corporate Communications / Public Relations Practitioner, Social Media Manager, Marketing Communications Manager / Officer, Event Manager / Planner, Digital Editor, Host, Media Planner, Copywriter, Media Researcher

 

PATHWAY

Postgraduate studies in related fields

 

INTERNSHIP

4 months

PROGRAMME STRUCTURE
  • Human Communication
  • Introduction to Public Relations
  • Design Fundamentals
  • Introduction to Digital Media
  • Introduction to Mass Communication
  • Introduction to Graphic Design
  • Social Media Engagement
  • Writing for Public Relations
  • Event Planning and Management
  • English for Communication
  • Presentation Skills
  • Negotiation Skills / Bahasa Kebangsaan A
  • Religious Philosophy
  • Elective 1
  • Media Law and Ethics
  • Corporate Communication
  • Event Sponsorship
  • Academic Writting
  • Public Relations Campaign
  • Risk and Crisis Management
  • Corporate Social Responsibility
  • Research Methodology
  • Integrated Marketing Communication
  • Reputation Management
  • Tamadun Islam and Tamadun Asia
  • (TITAS)/ Bahasa Kommunikasi 2
  • Hubungan Etnik / Pengajian Malaysia 3
  • Self Development
  • Elective II
  • Public Speaking
  • Dissertation I
  • Dissertation II
  • Public Sector and Non-Profit Public Relations
  • Public Relations Project
  • Digital and Inbound Public Relations
  • Industrial Training
  • Elective III
  • News Literacy
  • Global Hollywood
  • Subjectivities, the Self and Communication
  • New Media
  • Introduction to Marketing
  • Consumer Behaviour
  • Community Consultation and Development
  • Editing
FEES & SCHOLARSHIP
Local students : From RM27,000
 
International students : From RM40,200

Scholarships up to 100% tuition fee waiver available

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